Culling the Herd: Using Real-World Randomized Experiments to Measure Social Bias with Known Costly Goods

نویسندگان

  • Miguel Godinho de Matos
  • Pedro A. Ferreira
  • Michael D. Smith
  • Rahul Telang
چکیده

Peer ratings have become increasingly important sources of product information, particularly in markets for information goods. However, in spite of the increasing prevalence of this information, there are relatively few academic studies that analyze the impact of peer ratings on consumers transacting in real-world marketplaces. In this paper, we partner with a major telecommunications company to analyze the impact of peer ratings in a real-world video-on-demand market where consumer participation is organic and where movies are costly and well known to consumers. After experimentally changing the initial conditions of product information displayed to consumers, we find that, consistent with the prior literature, peer ratings influence consumer behavior independently from underlying product quality. However, we also find that, in contrast to the prior literature, there is little evidence of long-term bias as a result of herding effects, at least in our setting. Specifically, when movies are artificially promoted or demoted in peer rating lists, subsequent reviews cause them to return to their true quality position relatively quickly. One explanation for this difference is that consumers in our empirical setting likely had more outside

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Culling the herding: Using real world randomized experiments to measure social bias with known costly goods

Peer-ratings have become increasingly important sources of product information, particularly in markets for ”information goods.” However, in spite of the increasing prevalence of this information, there are relatively few academic studies that analyze the impact of peer-ratings on consumers transacting in ”real world” marketplaces. In this paper, we partner with a major cable company to analyze...

متن کامل

Study of the Status and Causes of Culling In Dairy Cattle in Qazvin Province

One of the most important and complex management decisions in dairy farms that greatly affects the economy and profitability of the dairy herd is the issue of culling. Regarding the importance of the subject, this study aimed to investigate the culling status and causes of Holstein dairy cattle in Qazvin province. For this research, the culling data of 35 industrial dairy herds under the cover ...

متن کامل

Risk factors affecting the culling of Iranian Holstein dairy cows

This experiment was conducted to evaluate the association between risk factors and the risk of culling in Iranian Holstein cows. The data consisted of 329,772 lactation records obtained from the Animal Breeding Center of Iran (2003 - 2012) and logistic regression was applied to investigate the associations between the predictor and response variables. The response variable in this experiment wa...

متن کامل

Investigation of Biological and Economic Changes in Herd of Dairy Cows Using Optimization Models

The aim of this study was to identify the factors affecting the culling of dairy cows and their impact on reproductive performance and costs of the herd so that optimal decisions can be made in replacing dairy cows and thereby increase the annual income of dairy cattle. For this purpose, data collected from four active cattle breeding units in Ardabil province (including biological parameters a...

متن کامل

Reasons for culling of Holstein dairy cows in Neishaboor area in northeastern Iran

This study was designed to determine the culling rates of 23 Holstein dairy herds (with an average size of180 cows per herd) in Neyshabur area in northeastern Iran over a period of three years from 2001 to 2003.The average annual culling rate was 13.1%, (98.5% involuntary and 1.5% voluntary). Of the total disposals(1612 cows), 53.48% were culled by the end of five years of age. Poor fertility w...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:
  • Management Science

دوره 62  شماره 

صفحات  -

تاریخ انتشار 2016